If you run a coaching business, you already know this: great coaching doesn’t sell itself.
What converts strangers into paying clients isn’t just your expertise — it’s the funnel you build around it.
A well-designed coaching funnel automates your lead generation, qualification, and client acquisition process — so you can focus on transforming lives while your systems do the selling.
In this post, we’ll cover 3 proven high-converting coaching funnel examples, plus practical steps on how you can build each one.
1. The Discovery Call Funnel
Perfect for: High-ticket coaching programs
How It Works:
- A prospect sees your ad, post, or webinar invite.
- They land on a simple opt-in page with a strong headline (e.g., “Book Your Free Strategy Call to Unlock Your Career Breakthrough”).
- They complete a form to qualify themselves (budget, goals, challenges).
- They book a discovery call directly into your calendar.
- Automated reminders ensure they show up.
Why It Works:
- Cuts through endless back-and-forth scheduling.
- Pre-qualifies clients before you spend time on calls.
- Makes your business look professional and efficient.
Tools Needed:
- Landing Page + Form Builder
- Calendar Scheduler (with automation)
- Email/SMS reminders
💡 Pro Tip: Add a short video on your booking page explaining what the call is about and why they shouldn’t miss it.
2. The Webinar Funnel
Perfect for: Group coaching or scaling offers
How It Works:
- Promote a free live or evergreen webinar (e.g., “5 Steps to Double Your Confidence in 90 Days”).
- Collect sign-ups via an opt-in page.
- Deliver a value-packed session that positions you as the expert.
- End with a clear CTA (join your program, book a call, or grab a limited-time offer).
- Follow up with an automated email sequence for attendees and no-shows.
Why It Works:
- Builds trust by showcasing your expertise in real time.
- Lets you sell one-to-many, not just one-on-one.
- Can run on autopilot with evergreen webinars.
Tools Needed:
- Webinar platform (live or evergreen)
- Funnel builder for registration + thank you pages
- Automated follow-up email campaigns
💡 Pro Tip: Use a “fast action bonus” for those who sign up within 24 hours after the webinar to increase conversions.
3. The Low-Ticket Self-Liquidating Funnel (SLO)
Perfect for: Coaches wanting to build authority + cover ad spend
How It Works:
- Offer a low-cost product ($7–$47) like a workbook, mini-course, or challenge.
- Upsell into a higher-ticket coaching program immediately after purchase.
- Add an order bump (e.g., “Add my 5-day email script pack for just $17”).
- Use follow-up emails to invite buyers into your main coaching program.
Why It Works:
- Pays for your ads upfront (self-liquidating).
- Filters out freebie seekers — you attract only committed prospects.
- Builds authority by giving clients a quick “win” before the upsell.
Tools Needed:
- Checkout funnel with upsell/downsells
- Payment integrations
- Automated email sequences
💡 Pro Tip: Position your low-ticket offer as the “first step” toward the transformation your high-ticket program provides.
Final Thoughts
These three funnels — Discovery Call, Webinar, and Low-Ticket SLO — are the backbone of many 6- and 7-figure coaching businesses.
When built correctly, they:
✅ Attract the right clients,
✅ Automate the client journey,
✅ Increase conversions without extra work.
At Traxn, we help coaches design and launch these funnels fast, with all the automations pre-built. If you’re ready to scale your coaching business with funnels that work, Choose Your Plan today and start building your growth system.